Thursday, November 3, 2011

iParty Halloween Sales Hit By a Nor’easter

iParty (IPT) hit a new 52-week low today (02011.11.03) after the company issued a press release announcing sales for October 2011. The press release started with the following: "Early Season Snowstorm Disrupts Halloween Holiday Business." D'oh!

iParty CEO Sal Perisano stated “Historically, the last few days before Halloween are our strongest sales dates of the year. There is no question that this storm arrived at the worst possible time of the year – on our busiest day." D'oh!

The bad news in one sentence: "Total company sales of $17.6 million for the calendar month of October, 2011, a decrease of 11.1% compared to total company sales in calendar October 2010." D'oh!

At 11:03am MST on 02011.11.03, IPT was at $0.15. 52-week range: $0.15 - $0.35. Trading volume was 125,201 versus a trailing-3-month daily average of 14,047.

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