Geeknet (GKNT) Stinks Like a Pig Pen

Geeknet (GKNT) hit a new 52-week low yesterday (02014.11.18) of $8.77 before closing at $8.78. GKNT is an important stock for the GDT::Portfolio, yet it has been a terrible investment. I am at a loss as to why the company doesn't do stuff to promote itself and its stock. At some point and time I might be tempted to add to the GKNT holdings, but why toss more $$$ into the toilet? P.S. If I sound annoyed, that's because I am.